Jaci Peña | Creative Director & Photographer

With 18+ years of experience across brand strategy, experiential marketing, and high-end visual storytelling, Jaci brings a holistic approach to modern brand building.

As the driving force behind The J Projects, her main focus is elevating the hospitality industry. She regularly collaborates with hospitality groups, hotels, and F&B brands to create intentional, strategic visual content.

Beyond the Lens

Outside of production, Jaci is an avid traveler, writer, road cyclist & fine art photographer who prints and sells landscape pieces captured during her global journeys. When she's off-duty, she is likely mapping out her next travel destination or scouting out coffee shops.

Miami and Nashville based l Available for Travel