Jaci Peña | Creative Director, Producer & Photographer

With 18+ years of experience across brand strategy, experiential marketing, and high-end visual storytelling, Jaci brings a holistic approach to modern brand building.

As the driving force behind The J Projects, her main focus is elevating the hospitality industry. She regularly collaborates with hospitality groups, boutique hotels, travel destinations, premium STRs, and health & wellness centers to create intentional, strategic visual content.

Beyond the Lens
Outside of production, Jaci is an avid traveler, hiker, writer, road cyclist, runner, & fine art photographer who prints and sells landscape pieces captured during her global journeys. When she's off-duty, she is likely mapping out her next travel destination, at a wine bar, or scouting out coffee shops.

Miami, Florida based l Available Worldwide