MIAMI HOTEL POOL SCENE WITH SUMMER MAGAZINE

Strategic Visuals for Global Hospitality Brands.

We blend cinematic storytelling with commercial strategy to elevate hotels, F&B, and travel destinations worldwide.

Visual Assets Built to Drive Bookings, campaigns, editorial publications and national marketing INITIATIVES.

The J Projects is a Miami-based commercial photography and creative production studio led by photographer and creative director Jaci Peña. Specializing in hospitality, interiors, architecture, lifestyle, and premium beverage brands, The J Projects creates strategic visual content for marketing campaigns, editorial features, brand launches, and digital platforms.

Past Clients

  • KASA logo with blue background and white lowercase letters.
  • Logo with a stylized leaf above the word "Sonder" in dark green letters.
  • Expedia logo featuring a yellow airplane icon inside a blue circle and the word 'Expedia' in dark blue text.
  • Logo for Beacon South Beach with the word 'BEACON' and an illustration of a lighthouse inside the letter 'O'
  • GoDaddy logo, demonstrating the work collaborations between projects with the j projects
  • GAF logo, demonstrating the work collaborations between projects with the j projects
  • Sotheby's International Realty logo on a navy blue background.
  • Douglas Elliman
  • Logo of Fairwind Hotel in Miami, featuring a stylized geometric windmill or fan design above the hotel name with horizontal lines and the location Miami written below.
  • Anatolia Tile + Stone logo with black text and a plus sign between 'Tile' and 'Stone' on a white background.
  • Text saying "Glam Squad" with "Glam" in orange lines and "Squad" in purple lines, connected by decorative purple flourish.
PLAY DRL-BEVS-03_27 (31 of 50).JPG
47-OTT-W-LAUR161-1015.jpg
People raising glasses with beverages, some with ice and fruit garnishes, in celebration.
Modern hotel room with a balcony view of lush green trees through large sliding glass doors, a white bed, a bedside table with a small vase of flowers, and a sitting area with two black chairs and a small table with a croissant and cup.
PLAY DRL-CONTENT DAY-03_27 (75 of 124).JPG
DISTRICT 225 - UNIT 1407 (3 of 10).JPG
PLAY DRL-CONTENT DAY-03_27 (31 of 124).JPG
Hotel lobby reception area with a wooden front desk, two Apple computers, and a person walking past blurring motion. There are two abstract artworks on the wall behind the desk, pendant lights hanging from the ceiling, a potted plant on the right, an
Pouring frothed coffee through a metal fin filter into a cup.
A modern house on stilts with palm trees and lush greenery, situated by the water during sunset.
POOL(1of10).JPG
A person's hand is reaching for a red-colored cocktail drink with orange peel garnish in a clear glass on a white surface, casting a shadow.
Living room with large windows, yellow armchair, gray sofa, wooden coffee table, potted plant, and a TV mounted on the wall. Outside, there is a red-roofed building and a hotel sign in the background.
Indoor scene with two large potted plants, a window with curtains, a bench with a small bag on it, a large suitcase, and a duffel bag on a wooden floor.
A round wooden coffee table with sunglasses, a coffee cup, a black wallet, and magazines on it, in front of a yellow sofa in a room with a staircase.
A glass of black coffee with a large ice cube and a coffee stir stick on a wooden table.
DISTRICT225_UNIT2204 (3 of 8).JPG
Copy of TRES CHICAS (3 of 26).JPG
Interior of a living room with a modern chair, a TV, a wooden side table, and a colorful, symmetrical butterfly artwork on the wall.
A bowl of creamy lobster bisque garnished with lobster pieces and green onion slices.
A bathroom vanity area with a large mirror, green geometric wallpaper, and wooden cabinets. The countertop has some rolled towels, tissue box, glass, and soap dispensers. There are two hanging pendant lights and a reflection of a retro patterned wall
Two palm trees on a beach with two white chairs and a small table between them, ocean in background, partly cloudy sky.
Art Deco style white building with beige detailing, surrounded by palm trees and tropical plants, outdoor seating with green chairs and small black tables.
A cocktail with ice and a dried orange slice garnish on a wooden table.
A modern hotel room with a sitting area, a desk with a chair, a wall-mounted TV, a window with balcony, and a sofa with colorful cushions.
Wooden table and chairs on a terrace with a view of rolling hills and vineyards in the distance, under a thatched roof.
Rooftop patio with a white lounge chair, potted plants, an umbrella, and a view of city buildings and cloudy sky in the background.
Six clay cups filled with dark drinks, each garnished with a lemon slice and a green straw, arranged on a wooden surface.
MOTORCYCLE SHOOT-19.JPG
Outdoor restaurant patio with green wicker chairs, a table set with wine glasses, and a large beige umbrella, surrounded by lush greenery and a black metal fence.
58-OTT-W-LAUR161-1216.jpg
Photo of a woman walking with a suitcase in an art gallery or waiting area, with wooden walls, framed artwork, a potted plant, black benches, and ceiling lights.
Bedroom with a bedside lamp, a glass of water with red flowers, and white curtains near a window.
Interior of a stylish, modern cafe with wooden accents, checkered black and white floor, and woven chairs around round tables. Warm lighting from large drum-shaped pendant lights and a small desk lamp illuminate the space.
Two cups of black coffee in white teacups with saucers and golden spoons, on a marble table with a green cloth napkin.
65 - PHX - N - 2ND1313 Amenities.jpg
PLAY DRL-BEVS-03_27 (1 of 50).JPG
Green velvet booth seats in a restaurant with wooden decor and hanging pendant lights.
A bedroom corner featuring a bed with white bedding, a wooden nightstand with a vase of flowers, a white lampshade, a telephone, and a wall with large tropical leaf-patterned wallpaper in shades of brown, green, and black.
Interior of a modern room with large windows overlooking greenery, featuring a long gray sofa, black tables, yellow stools, a white arc floor lamp, and a decorative chandelier.
A cozy, stylish bar with a checkered black and white rug, bar stools, a wooden bar counter with liquor bottles, hanging globe lights, an exposed brick wall, and modern decor.
A round white speckled table with two glasses of champagne, a green champagne bottle, two small brown plates with macarons, and two corks. A brown tufted sofa is in the background.
Hotel reception desk with two computers, a potted plant, and a suitcase in the foreground.
Interior of a modern cafe or restaurant with green upholstered seating, black tables, and framed artwork on the wall. A brown leather tote bag hangs on a chair, and a white cup and some magazines are on a table.
Exterior of a ramen restaurant named TOMO RAMEN with signs advertising sake, whisky, beer, and cocktails. The storefront has a large window with a handwritten menu and a graphic of a bowl of ramen with chopsticks.

SERVICES

  • CREATIVE DIRECTION

  • ART DIRECTION

  • PHOTO PRODUCTION

  • ECOMMERCE

  • SOCIAL MEDIA CAMPAIGNS

  • RETOUCHING

  • CONTENT STRATEGY

  • CASTING

  • PROP STYLING + SOURCING

what do you do?

Full-Service Creative & Art Direction

  • Concept Development: Crafting the overarching visual mood, narrative, and shot list tailored to your brand identity.

  • Production Management: Sourcing, hiring, and directing a trusted team of talent, including lifestyle models, prop stylists, and assistants.

  • On-Set Art Direction: Managing the precise framing, lighting continuity, and styling during the shoot to ensure cohesive campaign execution.

Brand Strategy & Content Campaigns

  • Digital Content Kits: High-volume, premium social media assets, reel content ideas, and website imagery.

  • Press & Media-Ready Photography: Polished, editorial-grade photography formatted explicitly for luxury publication pitches and feature articles.

Hospitality & Boutique Hotel Photography

  • Interior & Architectural Photography: Capturing the true ambiance, design details, and scale of rooms, lobbies, and structural layouts.

  • Food, Beverage & Cocktail Imagery: High-end visual assets for culinary programs, fine dining, on-site bars, and menu revamps.

  • The Guest Experience: Strategic lifestyle photography highlighting amenities, service touch points, and the overall property vibe.

Luxury STR & Airbnb Visual Optimization

  • Premium Rate Positioning: Editorial imagery specifically styled to justify luxury tier pricing and outperform market competitors.

  • Multi-Platform Asset Delivery: High-resolution content optimized for direct booking websites, Airbnb/Vrbo listings, and OTA banners.

FAQ

  • Q: What do you photograph?

    Hospitality, Hotels, Food, Interiors, and Lifestyle Images.

  • Q: Who is behind The J Projects?

    Jaci Peña leads every project, collaborating with her team of producers, stylists, and editors to deliver a full-production experience.

  • Q: What’s your process for starting a project?

    We begin with a 20 minute discovery call to better understand your goals, vision, and find out if we’re a good fit. From there, we create a tailored proposal that includes the creative scope, goals, investment details, and a shot list to ensure every corner of your project is captured beautifully and strategically.

  • Q: Do you handle styling and production?

    Yes. I work directly with my team depending on size of project, we manage everything from scene styling to on-site production, so you don’t have to.

  • Q: Do you travel for shoots?

    Absolutely. Located in Miami, I’ve traveled coast-to-coast and internationally, handling all logistics for you.

  • Q: How far in advance should we book?

    I’d recommend 4–6 weeks ahead at least to secure dates and allow time for detailed planning.

lets connect on social 
Close-up of a hotel bedside table with a lamp, telephone, and papers in front of a tropical leaf and flower patterned wallpaper with an ornate headboard and part of a white bed.

LET’S CONNECT & build something

Whether you are launching a new boutique hotel, updating an F&B menu, or optimizing a luxury STR listing, tell us about your project below. We will get back to you within 24–48 business hours.