Creative Director + Photographer for boutique hotels and hospitality brands.

Creative Director + Photographer for boutique hotels and hospitality brands.

Nashville and Miami, on location across North America.

Visual Assets Built to Drive Bookings, campaigns, editorial publications and national marketing INITIATIVES.

Past Clients

People raising glasses with beverages, some with ice and fruit garnishes, in celebration.

Modern hotel room with a balcony view of lush green trees through large sliding glass doors, a white bed, a bedside table with a small vase of flowers, and a sitting area with two black chairs and a small table with a croissant and cup.

PLAY DRL-CONTENT DAY-03_27 (75 of 124).JPG

PLAY DRL-CONTENT DAY-03_27 (31 of 124).JPG

Hotel lobby reception area with a wooden front desk, two Apple computers, and a person walking past blurring motion. There are two abstract artworks on the wall behind the desk, pendant lights hanging from the ceiling, a potted plant on the right, an

Pouring frothed coffee through a metal fin filter into a cup.

A modern house on stilts with palm trees and lush greenery, situated by the water during sunset.

A person's hand is reaching for a red-colored cocktail drink with orange peel garnish in a clear glass on a white surface, casting a shadow.

Living room with large windows, yellow armchair, gray sofa, wooden coffee table, potted plant, and a TV mounted on the wall. Outside, there is a red-roofed building and a hotel sign in the background.

Indoor scene with two large potted plants, a window with curtains, a bench with a small bag on it, a large suitcase, and a duffel bag on a wooden floor.

A round wooden coffee table with sunglasses, a coffee cup, a black wallet, and magazines on it, in front of a yellow sofa in a room with a staircase.

A glass of black coffee with a large ice cube and a coffee stir stick on a wooden table.

Interior of a living room with a modern chair, a TV, a wooden side table, and a colorful, symmetrical butterfly artwork on the wall.

A bowl of creamy lobster bisque garnished with lobster pieces and green onion slices.

A bathroom vanity area with a large mirror, green geometric wallpaper, and wooden cabinets. The countertop has some rolled towels, tissue box, glass, and soap dispensers. There are two hanging pendant lights and a reflection of a retro patterned wall

Two palm trees on a beach with two white chairs and a small table between them, ocean in background, partly cloudy sky.

Art Deco style white building with beige detailing, surrounded by palm trees and tropical plants, outdoor seating with green chairs and small black tables.

A cocktail with ice and a dried orange slice garnish on a wooden table.

A modern hotel room with a sitting area, a desk with a chair, a wall-mounted TV, a window with balcony, and a sofa with colorful cushions.

Wooden table and chairs on a terrace with a view of rolling hills and vineyards in the distance, under a thatched roof.

Rooftop patio with a white lounge chair, potted plants, an umbrella, and a view of city buildings and cloudy sky in the background.

Six clay cups filled with dark drinks, each garnished with a lemon slice and a green straw, arranged on a wooden surface.

Outdoor restaurant patio with green wicker chairs, a table set with wine glasses, and a large beige umbrella, surrounded by lush greenery and a black metal fence.

Photo of a woman walking with a suitcase in an art gallery or waiting area, with wooden walls, framed artwork, a potted plant, black benches, and ceiling lights.

Bedroom with a bedside lamp, a glass of water with red flowers, and white curtains near a window.

Two cups of black coffee in white teacups with saucers and golden spoons, on a marble table with a green cloth napkin.

Green velvet booth seats in a restaurant with wooden decor and hanging pendant lights.

A bedroom corner featuring a bed with white bedding, a wooden nightstand with a vase of flowers, a white lampshade, a telephone, and a wall with large tropical leaf-patterned wallpaper in shades of brown, green, and black.

Interior of a modern room with large windows overlooking greenery, featuring a long gray sofa, black tables, yellow stools, a white arc floor lamp, and a decorative chandelier.

A cozy, stylish bar with a checkered black and white rug, bar stools, a wooden bar counter with liquor bottles, hanging globe lights, an exposed brick wall, and modern decor.

A round white speckled table with two glasses of champagne, a green champagne bottle, two small brown plates with macarons, and two corks. A brown tufted sofa is in the background.

Hotel reception desk with two computers, a potted plant, and a suitcase in the foreground.

Interior of a modern cafe or restaurant with green upholstered seating, black tables, and framed artwork on the wall. A brown leather tote bag hangs on a chair, and a white cup and some magazines are on a table.

SERVICES

CREATIVE DIRECTION
ART DIRECTION
PHOTO PRODUCTION
SOCIAL MEDIA CAMPAIGNS
RETOUCHING
CONTENT STRATEGY
PROP STYLING + SOURCING

what do you do?

Full-Service Creative & Art Direction

Concept Development: Crafting the overarching visual mood, narrative, and shot list tailored to your brand identity.
Production Management: Sourcing, hiring, and directing a trusted team of talent, including lifestyle models, prop stylists, and assistants.
On-Set Art Direction: Managing the precise framing, lighting continuity, and styling during the shoot to ensure cohesive campaign execution.

Brand Strategy & Content Campaigns

Digital Content Kits: High-volume, premium social media assets, reel content ideas, and website imagery.
Press & Media-Ready Photography: Polished, editorial-grade photography formatted explicitly for luxury publication pitches and feature articles.

Hospitality & Boutique Hotel Photography

Interior & Architectural Photography: Capturing the true ambiance, design details, and scale of rooms, lobbies, and structural layouts.
Food, Beverage & Cocktail Imagery: High-end visual assets for culinary programs, fine dining, on-site bars, and menu revamps.
The Guest Experience: Strategic lifestyle photography highlighting amenities, service touch points, and the overall property vibe.

FAQ

Q: What do you photograph?
Hospitality, Hotels, Food, Interiors, and Lifestyle Images.
Q: Who is behind The J Projects?
Jaci Peña leads every project, collaborating with her team of producers, stylists, and editors to deliver a full-production experience.
Q: What’s your process for starting a project?
We begin with a 20 minute discovery call to better understand your goals, vision, and find out if we’re a good fit. From there, we create a tailored proposal that includes the creative scope, goals, investment details, and a shot list to ensure every corner of your project is captured beautifully and strategically.
Q: Do you handle styling and production?
Yes. I work directly with my team depending on size of project, we manage everything from scene styling to on-site production, so you don’t have to.
Q: Do you travel for shoots?
Absolutely. Located in Miami, I’ve traveled coast-to-coast and internationally, handling all logistics for you.
Q: How far in advance should we book?
I’d recommend 4–6 weeks ahead at least to secure dates and allow time for detailed planning.

lets connect on social

Close-up of a hotel bedside table with a lamp, telephone, and papers in front of a tropical leaf and flower patterned wallpaper with an ornate headboard and part of a white bed.

LET’S CONNECT & build something

Whether you are opening a new hotel, updating an F&B menu, or need ideas for campaigns, tell me about your project below.

We will get back to you within 24–48 business hours.