Interior, Hotel, + Architecture Photography
Miami-based service creating high quality strategic visuals, solutions and brand imagery
for hospitality brands, boutique hotels, architecture and interior design firms.






Welcome to The J Projects,
where every space tells a story, and every image brings it to life. I’m Jaci Peña, the founder and lead photographer, driven by a love for capturing interiors and hotels in their best light. literally and artistically.
At The J Projects, photography is more than just a service, it’s a collaboration, an art form, and a way to redefine how the world experiences exceptional interiors. Let’s create something extraordinary together.

the brand vision + objectives
Drawing inspiration from the vibrant energy of Miami and international travels, Jaci brings a unique perspective to every project in order to create marketable assets and content.
She partners with hospitality groups such as boutique hotels, resorts, and restaurants.
Her work is often described as fresh and aspirational with muted tones. These are all apart of the visual and brand identity of The J Projects.
Embracing various techniques, she transforms every image into visual narratives that push the boundaries of creativity.
Stay in touch
Interested in working together?
Fill out some info and I’ll be in touch to see if we’re a good match.