• Luxurious poolside area with cabanas, tropical plants, and palm trees at a resort
  • A hand with decorated nails holds a clear glass of red-colored beverage, garnished with an orange peel on a white surface.
  • poolside oranges and magazine
  • High-rise oceanfront hotel with numerous balconies overlooking the sea, beach with lounge chairs below, palm trees, clear sky, and calm ocean.
  • Living room with white sofa, side table with a lamp, and a cozy throw blanket, open to a dining area and kitchen with white cabinets and a vaulted wood ceiling, large sliding glass doors leading to an outdoor patio.

CREATIVE CONTENT PRODUCTION

FOR HOSPITALITY, BOUTIQUE HOTELS, + lifestyle brands 

YOUR creative media PARTNER FOR STRATEGIC VISUALS, STORYTELLING, PHOTO, BRANDING, + CAMPAIGNS

Miami, FL Based | Available Worldwide

Past Clients

  • KASA logo with blue background and white lowercase letters.
  • Logo with a stylized leaf above the word "Sonder" in dark green letters.
  • Expedia logo featuring a yellow airplane icon inside a blue circle and the word 'Expedia' in dark blue text.
  • Logo of Fairwind Hotel in Miami, featuring a stylized geometric windmill or fan design above the hotel name with horizontal lines and the location Miami written below.
  • Logo for Beacon South Beach with the word 'BEACON' and an illustration of a lighthouse inside the letter 'O'
  • GoDaddy logo, demonstrating the work collaborations between projects with the j projects
  • GAF logo, demonstrating the work collaborations between projects with the j projects
  • Sotheby's International Realty logo on a navy blue background.
  • Douglas Elliman
  • Anatolia Tile + Stone logo with black text and a plus sign between 'Tile' and 'Stone' on a white background.
Sunlight streaming into a modern living room with beige sofas, a wooden dining table with cream chairs, large windows revealing trees outside, and a spiral staircase.
Hotel lobby reception area with a wooden front desk, two Apple computers, and a person walking past blurring motion. There are two abstract artworks on the wall behind the desk, pendant lights hanging from the ceiling, a potted plant on the right, an
A modern house on stilts with palm trees and lush greenery, situated by the water during sunset.
Set dining table with wine glasses, gold utensils, yellow napkins, and small flower vases, illuminated by natural sunlight, outdoor setting with green foliage in the background.
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BAILEY AIRBNB COLORADO (9 of 13).JPG
Pouring frothed coffee through a metal fin filter into a cup.
RISE HOTEL ARIZONA (4 of 17).JPG
PORTLAND OREGON HIGHLIGHTS (7 of 26).JPG
A modern hotel room with a sitting area, a desk with a chair, a wall-mounted TV, a window with balcony, and a sofa with colorful cushions.
Interior of a living room with a modern chair, a TV, a wooden side table, and a colorful, symmetrical butterfly artwork on the wall.
Wooden table and chairs on a terrace with a view of rolling hills and vineyards in the distance, under a thatched roof.
CHICA LODGE HOTEL (7 of 10).JPG
A round wooden coffee table with sunglasses, a coffee cup, a black wallet, and magazines on it, in front of a yellow sofa in a room with a staircase.
Rooftop patio with a white lounge chair, potted plants, an umbrella, and a view of city buildings and cloudy sky in the background.
A bowl of creamy lobster bisque garnished with lobster pieces and green onion slices.
A cocktail with ice and a dried orange slice garnish on a wooden table.
Art Deco style white building with beige detailing, surrounded by palm trees and tropical plants, outdoor seating with green chairs and small black tables.
A modern two-story house with dark and wooden siding, situated in a grassy field with tall weeds and trees in the background, under a clear sky.
Three women sitting on a sofa in a dimly lit room, holding glasses with drinks, with a table in front of them that has dominoes and a board game. A potted plant is on the table.
Person pours beer from tap into a glass at a bar with colorful decor.
A glass of black coffee with a large ice cube and a coffee stir stick on a wooden table.
Six clay cups filled with dark drinks, each garnished with a lemon slice and a green straw, arranged on a wooden surface.
Photo of a woman walking with a suitcase in an art gallery or waiting area, with wooden walls, framed artwork, a potted plant, black benches, and ceiling lights.
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La Concha Lobby KeyWest (2 of 6).JPG
casa habita 2025 mexico hotel (32 of 37).JPG
BAILEY AIRBNB COLORADO (1 of 13).JPG
casa habita 2025 mexico hotel (20 of 37).JPG
La Concha Room KeyWest (1 of 1).JPG
LAMBORGHINI LOUNGE 2024-94.JPG
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NY Home Interiors - the j projects (9 of 22).JPG
TOTC 2024 HIGHLIGHTS (4 of 33).JPG
PSC INTERIORS (3 of 5).JPG
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BERKLEY HOTEL 2025 COLORADO HOTEL (5 of 14).JPG
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Colorado 2022 (21 of 24).JPG
PORTLAND OREGON (5 of 70).JPG
  • A pink tropical cocktail with ice and garnished with a pineapple slice, cherry, and a green leaf, held by a person's hand on a beige table.

    STRATEGIC VISUALS

    Creating and showcasing imagery that highlights room upgrades, local experiences, new menu items, direct booking perks, and UGC content.

  • HIRE A PARTNER

    Take it a step further, create visuals that not only get views but convert to actual sales.

    Get the right eyeballs with purchasing power who will book and spend.

  • Photo of a magazine article where photos are published for PR and Marketing

    PRESS & PR VALUE

    Magazine editors and travel writers pick properties with strong visuals.

    I shoot with an editorial approach, giving you images that not only sell rooms but get you featured. Free exposure worth tens of thousands in marketing.

  • hotel desk setup with flowers and bag

    DIRECT REVENUE IMPACT

    High-quality imagery can increase direct bookings by up to 30% or more.

    That means one upgraded room package photographed well could cover your entire investment within days.

  • hotel room with natural sunlight

    ELEVATED PERCEPTION

    Visuals define your property’s value.

    This kind of imagery ensures your brand and pricing match, leading to higher average booking rates.

  • poolside setup with magazine and oranges and sunglasses for hotel

    LONG-TERM ASSET VALUE

    These images aren’t just for your website.

    They power social media, PR, booking platforms, ads, and print for years, giving you an evergreen library of marketing content.

SERVICES

  • CREATIVE DIRECTION

  • ART DIRECTION

  • PHOTO PRODUCTION

  • ECOMMERCE

  • SOCIAL MEDIA CAMPAIGNS

  • RETOUCHING

  • CONTENT STRATEGY

  • CASTING

  • PROP STYLING + SOURCING

GET IN TOUCH

FAQ

  • Q: What do you photograph?

    Hospitality, Interiors, Product, E-commerce, and Lifestyle Photography.

  • Q: Who is behind The J Projects?

    Jaci Peña leads every project, collaborating with her team of producers, stylists, and editors to deliver a full-production experience.

  • Q: What’s your process for starting a project?

    We begin with a 20 minute discovery call to better understand your goals, vision, and find out if we’re a good fit. From there, we create a tailored proposal that includes the creative scope, goals, investment details, and a shot list to ensure every corner of your project is captured beautifully and strategically.

  • Q: Do you handle styling and production?

    Yes. I work directly with my team depending on size of project, we manage everything from scene styling to on-site production, so you don’t have to.

  • Q: Do you travel for shoots?

    Absolutely. Located in Miami, I’ve traveled coast-to-coast and internationally, handling all logistics for you.

  • Q: How far in advance should we book?

    I’d recommend 4–6 weeks ahead at least to secure dates and allow time for detailed planning.

lets connect on social 
Close-up of a hotel bedside table with a lamp, telephone, and papers in front of a tropical leaf and flower patterned wallpaper with an ornate headboard and part of a white bed.
A dimly lit modern lounge with a beige striped sofa, a round coffee table, and various chairs. Sunlight streams in through large windows, creating shadows on the furniture and walls.

LET’S CONNECT